B2B and B2C channels: one platform, personalized experiences for each audience

Oct 7, 2025

Providing excellent service means understanding the differences between client profiles. In the travel sector, this is even more essential — after all, the needs of a partner agency (B2B) are very different from those of an end consumer (B2C). With this in mind, the Cangooroo Booking Engine allows you to configure personalized and responsive access channels tailored to each audience.

With our platform, it’s possible to create optimized purchasing experiences by adjusting content, products, and booking flows according to each client’s profile. Agencies, tour operators, and corporate partners will have access to a portal with specific functionalities, customized commercial conditions, and processes aligned with their workflow. End consumers, on the other hand, can navigate a simple, direct, and intuitive interface designed specifically for B2C users.

This differentiation ensures not only greater efficiency but also higher conversion, as your brand provides exactly what each type of client expects.

With Cangooroo, you deliver the right experience, to the right audience, through the right channel.